Think of us as a temporary marketing and communications department …

Although almost all independent schools now understand the necessity of developing a marketing and communications strategy, some still find it a bit disconcerting. Over time, admissions and publications directors have come to recognize that marketing is not the same as selling – that it is about the interaction your school has with its constituents and prospects rather than simple promotion. Not long ago, phrases like ”Excellence in education” or “Educating the whole student” could be found in many independent-school publications. Unfortunately, so many schools were using such phrases that it was nearly impossible to differentiate one school from another. In this age of information, schools, students and parents know that not every school is right for every student. Because of this, it is more important than ever to understand what positive attributes differentiate your school from its competitor schools. Equally important is the need for your school to find the methods and media to clearly enunciate those differences to the appropriate audiences. That is why Marcom Squared is here – to help you and your audience, find your voice in this very noisy world.

We scale our services to your needs …

We begin by establishing what your school’s specific goals are and what resources are available to attain those goals. We understand that while some schools have the resources to conduct extensive marketing research along with a complete analysis of their potential markets, others do not. Therefore, we scale our services to your school’s needs and resources. We can create brochures or admissions packets, design and implement a new web site or conduct surveys of, or focus groups with, parents and/or students. Our work is based on your school’s specific situation, not some predetermined formula.